Serious Skincare. Serious Solutions. Serious Results.
Our Approach
For decades, Serious Skincare has been creating targeted, results-driven formulas designed to address real skincare concerns at every age and every stage.
What began as a solution-focused approach to problematic skin has evolved into a comprehensive collection of high-performance skincare, targeting everything from fine lines, wrinkles and loss of firmness to uneven texture, dryness, dullness and more.
Our philosophy is simple: effective skincare shouldn't be complicated—or out of reach. We combine advanced ingredients, professional-grade formulations and clinically tested technologies to create products that deliver visible results at an accessible price.
Whether you're looking for an instant transformation or building a long-term skincare regimen, Serious Skincare gives you targeted solutions designed to help your skin look and feel its best.
Professional-grade formulas. Proven performance. Accessible beauty.
Because everyone deserves serious results—whatever skin they're in.
Meet Our Founder
Jennifer Flavin-Stallone’s journey with Serious Skincare began with a personal search for clearer, healthier-looking skin. As a young model struggling with acne, Jennifer tried countless topical and prescription products before discovering an effective skincare regimen from a small Northern California shop called Serious Skin Care.
Inspired by her own transformation, Jennifer wanted to share what she had discovered with others facing their own skincare challenges. She joined forces with the brand’s original creator and helped bring Serious Skincare to a national audience.
For more than 30 years, Jennifer has been a driving force behind the brand—helping develop innovative, results-focused products and expanding Serious Skincare into a comprehensive collection of solutions for a wide range of skincare and beauty concerns.
Her philosophy remains rooted in the same belief that started it all: give people effective, approachable skincare solutions that deliver serious results.
Beyond Serious Skincare, Jennifer is married to actor Sylvester Stallone, and together they have three daughters, Sophia, Sistine and Scarlet.
Through the Years
1993 – Jennifer Flavin & Lesa Stock made first Serious Skin Care appearance on HSN
1997 – Jennifer Flavin-Stallone becomes official brand ambassador
2002 – Insta-Tox launches, first of it's kind instant firming serum
2005 – Creamerum - first ever Cream-Serum hybrid launches
2009 – Firm-A-Face launches
2012 – Serious Skin Care is rebranded Serious Skincare, major campaign.
2013 – Glycolic Cleanser, Serious Skincare’s #1 selling cleanser, evolves into a complete Glycolic acid-based, skin retexturizing sub-line
2017 – Serious Skincare evolves C3 Plasma Vitamin C sub-line with enhanced delivery system
2020 – Serious Skincare launches topical alternative to COOL SCULPTING with Cryo-Cinq
2021 - Serious Skincare launches the ABSOLUTE Collection of rich ingredient specialized treatment serums
2022 - Serious Skincare's Glycolic Cleanser reaches 10 million units sold
2023 - Serious Skincare + Dr. Mark Pinsky join forces in collaboration to introduce injection free facial fillers
2024 - Serious Skincare launches on QVC - immediately nominated in 3 categories for QVC's Customer Choice Beauty Awards
2025 - Serious Skincare debuts on TikTok Shop - combination with affiliate video and LIVE social selling
2026 - Serious Skincare reformulates top performing items from their Reverse Lift Subline; the Reverse Lift CorrecChin becomes #1 selling item on TikTok Shop
2026 - FALL - Serious Skincare prepares for the 24 ANNIVERSARY of Instatox - their instant/temporary cosmetic alternative to injectables - over 10 million units sold